Entertainment reflects the present, projects the future, and profoundly shapes human thought and spirit. Today’s entertainment industry is a dynamic cluster of culture, sports, and media, characterized by vertical extensions and horizontal linkages among diverse products and services. The legal framework governing this sector is complex, and its commercial practices are highly specialized, requiring lawyers who are not only well-versed in industry rules but also deeply attuned to business thinking and skilled in legal practice.
SGLA is among the few firms in China with a team of lawyers experienced in delivering legal services across the full value chain of entertainment and media. Our expertise spans film, television dramas, variety shows, performing arts and sports agency, advertising and MCN, social media and short video, live-streaming, video games, e-sports, sports events, fitness, publishing, animation and virtual idols, music, theater and other performances, immersive entertainment such as escape rooms and live-action role play, theme parks, museums, art and cultural products, IP development and licensing, as well as R&D and manufacturing of sports and entertainment equipment. In addition, our team offers cross-disciplinary experience in adjacent areas such as technology law and philanthropy law, which are closely tied to the growth and innovation of the industry.