Mr. Zeng has been a practicing lawyer since 2016. Prior to joining SGLA Law Firm, Mr. Zeng practiced at Shanghai Boss-young Law Firm and worked in Shanghai market supervision department for many years.
Mr. Zeng specializes in advertising compliance and training, anti-monopoly compliance, anti-commercial bribery and anti-corruption compliance, commercial policy compliance, promotional compliance, price compliance, trademark defense, unfair competition compliance and defense, response to law enforcement investigations, response to professional counterfeiting, disputes over consumer rights and interests, company permanent legal counsel and dispute resolution.
During the work in law enforcement authority, Mr. Zeng has sponsored, participated in, reviewed and directed a large number of various administrative penalty cases, including anti-unfair competition, trademark protection, illegal advertising, infringement of consumer rights and interests, food and drug and cosmetic violations, product quality violations, etc., and has sponsored more than 70 cases of various types of administrative litigations and reconsiderations in the field of market supervision.
During the practices, Mr. Zeng has provided legal services to well-known enterprises in the Internet, e-commerce, pharmaceutical, cosmetic, retail, advertising and other industries, including advertising compliance, anti-monopoly, anti-bribery, commercial policy compliance, price compliance, trade secret protection, trademark defense, unfair competition defense, internal anti-corruption investigation, government investigation response, compliance training, legal consultation for companies and dispute resolution.
July 2023 to date, SGLA Law Firm, Partner.
July 2016 to June 2023, Shanghai Boss-young Law Firm, Partner (Prepared).
September 2011 to June 2016, Shanghai Administration for Industry and Commerce, Jiading Branch, Policy and Regulation Section
1. Specialized permanent legal counsel for advertising/promotion compliance for a domestic head e-commerce platform;
2. Specialized legal counsel on advertising/publicity, commercial promotions, and price promotion compliance for some well-known domestic cosmetic companies;
3. Long-term provision of internal compliance training and special compliance review in the areas of advertising, commercial promotions and price promotion for some of the country's leading e-commerce platforms, e-commerce operators, and enterprises in the fields of pharmaceuticals, foodstuffs and building materials;
4. Accepted several invitations from a market supervision department to provide legal training for enterprises under its jurisdiction in the areas of advertising, unfair competition and response to complaints and reports;
5. Long-term acceptance of invitations from renowned legal service organizations, including EverPro, LEB, LCOUNCIL, RISAGE, etc., to provide legal training to their members in the areas of unfair competition, advertising, commercial promotion, price promotion, and response to law enforcement investigations;
6. Participated in the case of responding to an administrative antitrust investigation of a well-known domestic pharmaceutical group and assisted in successfully obtaining a suspension of the investigation;
7. Participated in a case of responding to an antitrust administrative enforcement investigation of a well-known enterprise in the field of domestic engineering costing and assisted in successfully obtaining the termination of the investigation, and building an antitrust compliance system;
8. Participated in a case of responding to an administrative antitrust enforcement investigation of a well-known domestic trading platform, assisted the client in successfully obtaining the termination of the investigation, and assisted the client in establishing an antitrust compliance system;
9. Assisted a well-known foreign-funded pharmaceutical company to properly respond to a series of anti-corruption government investigations triggered by reports from departing employees;
10. Assisted an Internet platform enterprise in responding to an administrative law enforcement investigation involving rumors;
11. Assisted some retail and restaurant companies in responding to professional counterfeiting complaints and reports to minimize customer’s losses;
12. Provided enforcement investigation response trainings and drills for some well-known enterprises, including those in the pharmaceutical and direct marketing fields, and assisted them in establishing and improving the institutional mechanism for enforcement raids and investigations;
13. Accepted the commission of a well-known enterprise in the building materials industry, and efficiently defended the client's trademark for several times, effectively safeguarding the client's legitimate rights and interests;
14. Provided internal anti-corruption compliance investigation special services to a foreign enterprise client and assisted the client in establishing an anti-corruption compliance system;
15. Assisted establishing a trade secret protection system for a domestic R&D-oriented enterprise;
16. Participated several times in research on special topics such as unfair competition on the Internet, protection of trade secrets, and response to consumer complaints and reports carried out by relevant market regulatory authorities;
17. Successfully assisted some collective enterprises, joint-stock cooperative enterprises and limited liability companies in Shanghai to complete complex and difficult equity investigation, equity acquisition, enterprise restructuring, enterprise deregistration and other work.
18. Provided permanent legal counsel and dispute resolution legal services to more than ten enterprises for a long period of time, including central enterprises, collective enterprises and private enterprises.
1. The book “Advertising Law Cases in a Nutshell”, first edition, March 2017 and second edition, December 2021, co-author with He Maobin et al.;
2. “Typical Cases of Cosmetic Advertising Violations in 2023 and Commentary” was published in Modern Advertising New E-Commerce, January 2024;
3. “Common Legal Risks of Cosmetic Efficacy Claims and Compliance Suggestions” was published in Market Regulation Semi-Monthly Salon, February 2021;
4. “Key Points of Compliance for Advertisements of Food Formulas for Special Medical Purposes” was published in China Market Regulation News, December 2020;
5. “Reflections on the Determination of ‘Influence over Transactions’ in Commercial Bribery” was published in Wolter Kluwer, May 2020;
6. “Ten Crimes of Commercial Bribery and Overall Risk Prevention” was published in Wolter Kluwer, May 2020, co-authored with Xia Jun;
7. “Research on Recognizable Problems of Advertisement in Self-media KOL Marketing” was published in Journal of Zhejiang University of Science and Technology, September 2019;
8. “Common Legal Risks and Compliance Suggestions for Promoting Corporate Honors and Qualifications” was published in Law Winning Wyoming, May 2019;
9. “ ‘Politically Oriented’ Risks in Corporate Communications and Operations” was published in Compliance Handbook, November 2018;
10. “Does ‘Disease Treatment Function’ in Article 17 of the Advertising Law Include ‘Animal Diseases’?” was published in Business Compliance Watch, November 2018;
11. “Common Legal Risks of Corporate Promotional Activities and Compliance Advice” was published in Law Winning Wyoming, September 2018;
12. “Eighteen Tips for Trade Secret Protection” was published in Law Winning Wyoming, September 2018;
13. “A Reconsideration of the Protection of the Legal Interests in Commercial Bribery under the New Anti-corruption Law” was published in Compliance Handbook, September 2018;
14. “The Judgment Criteria for the Effectiveness of FCPA Implementation Programs as a Reference for Domestic Enterprises in Establishing an Anti-commercial Bribery Compliance System” was published in Compliance Handbook, September 2018;
15: “Analysis of Commercial Bribery Provisions in the New ‘Anti-Unfair Competition Law’” was published in Shanghai Lawyer, March 2018, co-authored with Tian Xiaofeng;
16.“Talking about Drug Advertising Compliance from the Saproxis Incident” was published in Shanghai Foreign Trade, March 2018, co-authored with Tian Xiaofeng;
17.“Analysis of Legal Risks of Commercial Bribery for Pharmaceutical Companies Sponsoring Academic Conferences” was published in China Business News, October 2017, co-authored with Tian Xiaofeng;
18.“Interpretation of Typical Cases of Complaints and Reports and Response Skills of Enterprises” was published in Red Shield Forum, August, 2017;
19.“Alert to the Credit Risks of Business Abnormal List to Enterprises and Legal Representatives” was published in China Business News, October 2016;
20.“How to make a company's customer list a legally protected trade secret” was published in Red Shield Forum, August 2016;
21.“Exploring the Criteria for Filing Administrative Penalties for Market Regulation” was published in Red Shield Forum, February 2016;
22.“Reflections on the Determination of Unreasonable Refusal by Operators” was published in Shanghai Industry and Commerce, November 2015, co-authored with Du Dongwei;
23.“Reflections on the Implementation of the Enterprise Credit Information Disclosure System by Grassroots Industry and Commerce Departments” was published in China Industry and Commerce Research, October 2014.
Mr. Zeng has been a practicing lawyer since 2016. Prior to joining SGLA Law Firm, Mr. Zeng practiced at Shanghai Boss-young Law Firm and worked in Shanghai market supervision department for many years.
Mr. Zeng specializes in advertising compliance and training, anti-monopoly compliance, anti-commercial bribery and anti-corruption compliance, commercial policy compliance, promotional compliance, price compliance, trademark defense, unfair competition compliance and defense, response to law enforcement investigations, response to professional counterfeiting, disputes over consumer rights and interests, company permanent legal counsel and dispute resolution.
During the work in law enforcement authority, Mr. Zeng has sponsored, participated in, reviewed and directed a large number of various administrative penalty cases, including anti-unfair competition, trademark protection, illegal advertising, infringement of consumer rights and interests, food and drug and cosmetic violations, product quality violations, etc., and has sponsored more than 70 cases of various types of administrative litigations and reconsiderations in the field of market supervision.
During the practices, Mr. Zeng has provided legal services to well-known enterprises in the Internet, e-commerce, pharmaceutical, cosmetic, retail, advertising and other industries, including advertising compliance, anti-monopoly, anti-bribery, commercial policy compliance, price compliance, trade secret protection, trademark defense, unfair competition defense, internal anti-corruption investigation, government investigation response, compliance training, legal consultation for companies and dispute resolution.
Southwest University of Political Science and Law, Master's Degree in Civil and Commercial Law
Hunan University Of Technology and Business, Bachelor's Degree in Law
July 2023 to date, SGLA Law Firm, Partner.
July 2016 to June 2023, Shanghai Boss-young Law Firm, Partner (Prepared).
September 2011 to June 2016, Shanghai Administration for Industry and Commerce, Jiading Branch, Policy and Regulation Section
1. Specialized permanent legal counsel for advertising/promotion compliance for a domestic head e-commerce platform;
2. Specialized legal counsel on advertising/publicity, commercial promotions, and price promotion compliance for some well-known domestic cosmetic companies;
3. Long-term provision of internal compliance training and special compliance review in the areas of advertising, commercial promotions and price promotion for some of the country's leading e-commerce platforms, e-commerce operators, and enterprises in the fields of pharmaceuticals, foodstuffs and building materials;
4. Accepted several invitations from a market supervision department to provide legal training for enterprises under its jurisdiction in the areas of advertising, unfair competition and response to complaints and reports;
5. Long-term acceptance of invitations from renowned legal service organizations, including EverPro, LEB, LCOUNCIL, RISAGE, etc., to provide legal training to their members in the areas of unfair competition, advertising, commercial promotion, price promotion, and response to law enforcement investigations;
6. Participated in the case of responding to an administrative antitrust investigation of a well-known domestic pharmaceutical group and assisted in successfully obtaining a suspension of the investigation;
7. Participated in a case of responding to an antitrust administrative enforcement investigation of a well-known enterprise in the field of domestic engineering costing and assisted in successfully obtaining the termination of the investigation, and building an antitrust compliance system;
8. Participated in a case of responding to an administrative antitrust enforcement investigation of a well-known domestic trading platform, assisted the client in successfully obtaining the termination of the investigation, and assisted the client in establishing an antitrust compliance system;
9. Assisted a well-known foreign-funded pharmaceutical company to properly respond to a series of anti-corruption government investigations triggered by reports from departing employees;
10. Assisted an Internet platform enterprise in responding to an administrative law enforcement investigation involving rumors;
11. Assisted some retail and restaurant companies in responding to professional counterfeiting complaints and reports to minimize customer’s losses;
12. Provided enforcement investigation response trainings and drills for some well-known enterprises, including those in the pharmaceutical and direct marketing fields, and assisted them in establishing and improving the institutional mechanism for enforcement raids and investigations;
13. Accepted the commission of a well-known enterprise in the building materials industry, and efficiently defended the client's trademark for several times, effectively safeguarding the client's legitimate rights and interests;
14. Provided internal anti-corruption compliance investigation special services to a foreign enterprise client and assisted the client in establishing an anti-corruption compliance system;
15. Assisted establishing a trade secret protection system for a domestic R&D-oriented enterprise;
16. Participated several times in research on special topics such as unfair competition on the Internet, protection of trade secrets, and response to consumer complaints and reports carried out by relevant market regulatory authorities;
17. Successfully assisted some collective enterprises, joint-stock cooperative enterprises and limited liability companies in Shanghai to complete complex and difficult equity investigation, equity acquisition, enterprise restructuring, enterprise deregistration and other work.
18. Provided permanent legal counsel and dispute resolution legal services to more than ten enterprises for a long period of time, including central enterprises, collective enterprises and private enterprises.
1. The book “Advertising Law Cases in a Nutshell”, first edition, March 2017 and second edition, December 2021, co-author with He Maobin et al.;
2. “Typical Cases of Cosmetic Advertising Violations in 2023 and Commentary” was published in Modern Advertising New E-Commerce, January 2024;
3. “Common Legal Risks of Cosmetic Efficacy Claims and Compliance Suggestions” was published in Market Regulation Semi-Monthly Salon, February 2021;
4. “Key Points of Compliance for Advertisements of Food Formulas for Special Medical Purposes” was published in China Market Regulation News, December 2020;
5. “Reflections on the Determination of ‘Influence over Transactions’ in Commercial Bribery” was published in Wolter Kluwer, May 2020;
6. “Ten Crimes of Commercial Bribery and Overall Risk Prevention” was published in Wolter Kluwer, May 2020, co-authored with Xia Jun;
7. “Research on Recognizable Problems of Advertisement in Self-media KOL Marketing” was published in Journal of Zhejiang University of Science and Technology, September 2019;
8. “Common Legal Risks and Compliance Suggestions for Promoting Corporate Honors and Qualifications” was published in Law Winning Wyoming, May 2019;
9. “ ‘Politically Oriented’ Risks in Corporate Communications and Operations” was published in Compliance Handbook, November 2018;
10. “Does ‘Disease Treatment Function’ in Article 17 of the Advertising Law Include ‘Animal Diseases’?” was published in Business Compliance Watch, November 2018;
11. “Common Legal Risks of Corporate Promotional Activities and Compliance Advice” was published in Law Winning Wyoming, September 2018;
12. “Eighteen Tips for Trade Secret Protection” was published in Law Winning Wyoming, September 2018;
13. “A Reconsideration of the Protection of the Legal Interests in Commercial Bribery under the New Anti-corruption Law” was published in Compliance Handbook, September 2018;
14. “The Judgment Criteria for the Effectiveness of FCPA Implementation Programs as a Reference for Domestic Enterprises in Establishing an Anti-commercial Bribery Compliance System” was published in Compliance Handbook, September 2018;
15: “Analysis of Commercial Bribery Provisions in the New ‘Anti-Unfair Competition Law’” was published in Shanghai Lawyer, March 2018, co-authored with Tian Xiaofeng;
16.“Talking about Drug Advertising Compliance from the Saproxis Incident” was published in Shanghai Foreign Trade, March 2018, co-authored with Tian Xiaofeng;
17.“Analysis of Legal Risks of Commercial Bribery for Pharmaceutical Companies Sponsoring Academic Conferences” was published in China Business News, October 2017, co-authored with Tian Xiaofeng;
18.“Interpretation of Typical Cases of Complaints and Reports and Response Skills of Enterprises” was published in Red Shield Forum, August, 2017;
19.“Alert to the Credit Risks of Business Abnormal List to Enterprises and Legal Representatives” was published in China Business News, October 2016;
20.“How to make a company's customer list a legally protected trade secret” was published in Red Shield Forum, August 2016;
21.“Exploring the Criteria for Filing Administrative Penalties for Market Regulation” was published in Red Shield Forum, February 2016;
22.“Reflections on the Determination of Unreasonable Refusal by Operators” was published in Shanghai Industry and Commerce, November 2015, co-authored with Du Dongwei;
23.“Reflections on the Implementation of the Enterprise Credit Information Disclosure System by Grassroots Industry and Commerce Departments” was published in China Industry and Commerce Research, October 2014.